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It’s time to talk about figma prices.It’s time to talk about figma prices.Ask MFC

PoyofigPoyofigVor 2 Monaten
So it’s very clear if you’ve ever bought a figma in the last year or so that the prices have significantly gone up. I know there’s really nothing we can do about it but I want to start a discussion. With the new soldier 76 figma that released yesterday, priced at $100, I’m not sure if I can continue buying these figures. I hope it’s just a special price for this figma in particular and not a new price point. It’s just that the prices have gone up SO MUCH in such little time. At the start of the series most figmas were $30 or less, now most are upwards of $80, in only 12 years time. I know inflation exists, but this is ridiculous. Part of the original charm of figmas was that they were very good quality for a good price. Now the quality control has gone down and the price has increased dramatically. I’m a huge fan of figmas so I hope this massive price increase doesn’t continue. If it does, figmas will become a different thing altogether. They’ll probably not sell as well either if the prices become higher. I think a good price point for figmas considering their current quality is about $50. A common argument I hear is that it takes more time and effort to make detailed articulated figures, but figma did it even better a while ago, and the price was lower. What I consider to be the glory days of figma is 150-280. All the figmas in between were great quality for an acceptable price. Before that the quality wasn’t as high and after that the prices were insane. I think it’s also a crappy tactic that they use; they release a huge popular character at an insane price, but people still buy it. One more thing; nendoroids have had at least 700 more releases than figmas, and their quality hasn’t changed, AND their prices haven’t changed. So why figma?

Anyways, what do you all think about this? Will you continue buying figmas? What do you think their future will be? What price is reasonable to you?
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Kommentare70

jumpluff Pegasus Knight
Minor nitpick, but Nendos have slightly inflated and come with fewer accessories now (typically). There are a lot of people frustrated with that too. I think Nendoroids might be an important line for Good Smile; I don't know if they sell a lot to make up for the lower margins, or it acts as a pseudo-loss leader (not actual loss but y'know). I doubt it on the latter since there are so many people who only collect Nendoroids, but idk.

I don't think figmas are very popular by comparison, which probably explains the changed pricing strategy more than inflation. I agree it's not enticing to buy them at the price they are. They're small and have a fairly unique look, if I had one figma I would want several or it'd just be the odd one out. And to me they're not worth the price, so I've never picked up the figmas I wanted in my collection. It's a shame, because what they offer (articulation etc) is really special.

I'm glad I held off buying figmas, although the figmas I would want are older. Sadly, many of the characters I'd like to be made in figures are only figmas etc. (looking at you, Fire Emblem). I'll wait for a scale or nendo or never get them, I guess.
Vor 2 Monaten
jumpluff Pegasus Knight
edit: double posted
Vor 2 Monaten
Figmas are my least favorite out of Figmas, Nendoroids and scales so I don’t buy them as often as I do the others but I can agree that they’re getting too expensive lately. I was really looking forward to getting the Sekiro figma but after seeing it released for over $100, I just didn’t bother. I think the highest I ever paid for a figma was around $80 and I don’t think I’d go higher than that.
Vor 2 Monaten
It's unfortunate that figma pricing has been on the rise because as I clean up my collection, I've grown fonder of the poseability and articulation that figma bring. I used to love Nendoroids but they're harder to fiddle with (albeit VERY cute) and they take up much more space than I can fit a few figma in.
While I do think the S76 figma looks FANTASTIC, the pricepoint is similar for his OW bretheren and it's sad that I can't justify the price once again. I'm probably in the same boat as people who would rather save up for a scale figure, but even then I have limited space so I'm just stuck yearning after things outside of my pricepoint, lol.
Vor 2 Monaten
SkynetbetaVor 2 Monaten#78070497Fair enough
However a company does not typically increase the price of goods unless their costs have increased.
Why risk alienating your potential customer base by pricing them out?

I think the main reason is to increase profit margins. Especially in a market like this that is driven largely from an emotional attachment to characters and stories, the pricing can be quiet fluid. It really comes down to how much a person is willing to pay, since the value of "having it" cannot be evaluated functionally. So I feel that the companies are testing the waters to see how far they can push the envelope now.
Vor 2 Monaten
Lexiy The WCF Aficionado
and here I am trying to find One Punch man for less than 10k lol. I just got into figmas like this month. Already have 4 and I am really liking the quality and the fact they come with a stand. So far no qualities issues for me in some releases like the MHA that people were complaining about. I buy at mandarake so I haven't had to deal with too much high prices as most of them are 6k and under with some exceptions but I do agree that the price for almost every single figure brand out there has gone up. Nendoroids I've seen at 3k that now retail at 5k, Storm collectibles started at 5k and now the simple releases go for at least 6500k. Truly a shame. Look at figuarts too.
Vor 2 Monaten
HakumuVor 2 Monaten#78085797It could be undestandable if the quality of the product was at least as good as in the pictures. Because of the systems of preoders we just can't rely on the picture anymore and by the time goes (1 year - eternity usually takes to make a product) interest dissapears. So I really didn"t understand this way of making buisness. I mean, of course, Alter can aford it and some part of the audience will still believe them, but when you do worse quality ... where is your logic?
Exactly, one thing I didn’t talk about is how long it takes to produce them. It’s usually over a year before you get what you preordered. It’s kind of annoying
Vor 2 Monaten
I 100% agree that the prices are getting totally out of hand for Figmas. I also recognize the fact that prices do rise naturally due to manufacturing changes and inflation, but it seems astronomical for what you’re getting. I remember buying Figmas around 2010 for $20-$35 Canadian. A school girl style character figure that would have cost maybe $25 a decade ago is now like $70+. What I hear most people say now is that for the price point they might as well save up for a scale. Sure scale figures that used to be $80-$100 are now $200+ but Figmas really don’t look and feel like they’re worth upwards of $100.

I think in the last few years I’ve only bought maybe 2 or 3 Figmas and I used to buy quite a few a year. I’ve been trying to sell a brand new Syaoran Figma for over a year now. I’m asking exactly what I paid for it as a pre-order so I’m not scalping, but I’ve had no bites so I really don’t feel like people see the value for the price point. Recent Figmas are just too overpriced and I can see they’re more and more becoming shelf warmers and end up bargain binning to finally clear them out.
Vor 2 Monaten
It could be undestandable if the quality of the product was at least as good as in the pictures. Because of the systems of preoders we just can't rely on the picture anymore and by the time goes (1 year - eternity usually takes to make a product) interest dissapears. So I really didn"t understand this way of making buisness. I mean, of course, Alter can aford it and some part of the audience will still believe them, but when you do worse quality ... where is your logic?
Vor 2 Monaten
The quality control issues concern me more than the prices which can be understandable when you factor in everything such as yen depreciation, yuan appreciation, less customers and figures that will naturally have less potential sales. I just don't want to deal with support regularly so I avoid certain releases now.

It's a vicious cycle. They made more and sold more units when prices were 2,500-3,500 yen but factors beyond their control forced increases. As the increases happened they bled Japanese collectors which led to further increases until we hit the 10k mark today. It doesn't help that QC has been getting spotty as prices went up because that'll force even more collectors away. Whether support will help or not some collectors don't want to be hassled.
Vor 2 Monaten
Import from Japan

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